Enterprise Marketing Manager.Enterprise Marketing
-
(
2300020O
)
Description
Job Purpose
- Enterprise Marketing Manager in the enterprise business unit has a vital role in driving business success through the development and implementation of effective marketing strategies. With a particular emphasis on the Large Corporate segment & specific focus on understanding and meeting the specific needs of business customers.
Report To Position Name
- Develop and implement marketing strategies that align with a segmented approach to meet the specific needs of business customers, particularly in the government Large segment.
- Design customized approaches per vertical & tailored made offers to gain more revenues from Enterprise accounts on both SPOCs & End Users levels
- Create and manage the marketing annual budget for the Large segment.
- Collaborate with the Project Management team to plan and execute successful product launches.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
- Oversee the customer experience and service model for the Large segment, ensuring high levels of satisfaction and engagement.
- Collaborate with the sales channel to support their efforts in boosting acquisitions, and driving customer retention and loyalty.
- Conduct workshops and trainings for the acquisition and retention teams, equipping them with the necessary skills and knowledge to deliver optimal solutions to the Large segment.
- Collaborate with cross-functional teams, such as product development, sales, and customer service, to ensure alignment and synergy in delivering exceptional value to Etisalat Customers.
- Lead, develop and execute campaigns & promotional programs to manage the segment KPIs
- Analyze and understand the Enterprise market, customer base, & competition moves.
- Provide & Own Enterprise proactive programs as Compensation Matrix & Incentives Programs to SPOCs.
- Work closely with bidding team on business cases to support the implementation of the Enterprise Marketing calendar.
- Design monthly propositions to maximize share of wallet for CLM activities and achieve CLM incremental revenue target (All Enterprise base)
- Conduct regular customer satisfaction survey.
- Responsible for building customer relationships and to ensure account renewals.
- Work with the Regulatory Group to ensure policies and procedures are compliant with market rules.
Qualifications
QUALIFICATIONS_ESSENTIAL• QUALIFICATIONS_ESSENTIAL
QUALIFICATIONS_ESSENTIAL• QUALIFICATIONS_ESSENTIAL
- University Degree in Business or Economics.
- Computer skills, Advanced MS excel & Power Point is required.
- Excellent in Arabic & English (Reading, Writing & Oral).
- Excellent Communication skills
- Excellent Presentation skills
- Time Management skills
- Analytical skills
- High Flexibility & Adaptability level
- Customers oriented / Results oriented
QUALIFICATIONS_DESIRABLE
- Marketing Diploma
- MBA
EXPERIENCE_ESSENTIAL
Minimum 5 to 8 years of Experience in Telecom industry .
EXPERIENCE_DESIRABLE
Knowledge in Telecom industry
CERTIFICATIONS_ESSENTIAL
Analytical Presentation People Management Time Management Marketing Courses
Job
: Manager
Organization
: Etisalat-Misr
Job Posting
: 19/Nov/2023, 4:21:26 AM
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