Brand Marketing Manager

 

Overview:

• Lead stepping up 3YR Growth Plan and Annual operation plan to drive sustainable growth through building solid brands & innovating products under Non PC
• Partnership with Marketing Director & relevant Global and category teams, to ensure alignment on category strategy, brand’s plans, calendar planning, and innovations deployments
• Lead & coach BMs, building their core brand building expertise, business acumen, and executional marketing skills

Responsibilities:

Leads, Manages, and Grows business profitably:

• Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
• Makes business decisions for the category through a strong understanding of key issues and trends

Business planning and goal alignment:

• Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
• Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams
• Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN
• Leads total brand performance tracking & monthly brand audit with commercial team

Leadership of business teams and development of his/her cross-functional team:

• Sets challenging team goals and clear standards for success
• Gives direct actionable feedback

• Coaches Brand BM / ABM

Delight Consumers:

• Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
• Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings.

Build Great Brands:

• Ensures that all brand activities are aligned with the Brand Essence and Vision.
• Ensures that our communication team is integrated and that all our partners are aligned.

• Leads Key brand affinity initiatives, and expansion plans
• Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio

Win with Customers:

• Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements
• Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications:

• A minimum of 12 year of experience in FMCG, Telecom or Agency
• Strong Marketing experience – with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
• Insight – demonstrable use of consumer, customer and business insights to shape strategic business and brand plans.
• Creativity – bring ideas that generate talkability and impact beyond the paid media invested.
• Lead X-agency teams – Ability to brief, manage and plan communications plans through to execution
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Strong Leadership experience of managing & coaching multiple direct reports and the ability to inspire various stakeholders

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